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Google has said for years that the most important single factor to them is high quality content. Now more than ever, they have the ability. No one-size-fits-all optimal ‘keyword density’ % anybody has ever demonstrated had direct positive ranking improvement in a public arena.
We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers.
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
What is SEO strategy? SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching.
Search engines give a lot of weight to a website's authority, making it a critical SEO factor to focus on. In the eyes of search engines, if your page or domain has high value, it has high authority. And a better chance to rank above sites with not-so-strong authority.
“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Many activities that don't result in a standard link on other sites are important for off-page optimization.
Link building is important because it is a major factor in how Google ranks web pages. Google notes that: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness.